From both a high and low level perspective, this talk will give you a comprehensive understanding of effective content and marketing strategy. We’ll start by discussing overarching content and marketing principles and drill down into tactics like keyword analysis, social media utilization, search engine optimization, and e-mail marketing. We’ll explore different ways to make your WordPress site or blog more “social” and uncover tools that will take your content and site to the next level. We want to help you create optimal content that has impact through the right marketing techniques!
Good for: Website content managers
